As we mentioned earlier, the anime adaptation of “My deer friend Nokotan (Shikanoko Nokonoko Koshitantan)” is shaping up to be one of the most interesting series of the season. Summer-2024 (July-September). This is not only due to the fact that WIT STUDIO is but also because it is apparently an ode to shitposting with a smart promotional strategy that put the franchise's name on everyone's lips.

The story focuses on Torako, a girl who used to be foul-mouthed and cruel in her early days. Currently, her classmates know her only as a perfect student, but everything changes when Nokotan, a transfer student, enters her life. Nokotan is strange because she has a horn, but her deer-like nose is able to sniff out Torako's secret past. Thus begins a series of events that are much easier to see than to try to explain.

One of the most important aspects of this campaign has to do with the opening theme song, titled “Shikairo Days” and performed by the main voice cast.composed by Megumi Han, Saki Fujita, Rui Tanabe and Fuuka Izumi. In fact, the production even made an hour-long loop of the chorus, which cleverly goes “Shikanoko Nokonoko Koshitantan”. So every time someone repeats that, they're actually saying, as is, the title of the franchise.

And it is the latter that brings us together today, as the video in question has just surpassed the one million views mark. In fact, it's quite curious that the hour-long loop hit the mark long before the promotional videos for “My deer friend Nokotan“, which should be the main promotional material for the upcoming series. The production also shared a curious special image to celebrate the announcement, which appears to have been inspired by THE FIRST TAKE video coversin which a guest singer performs a song a cappella and with little follow-up.

Source: Official Twitter Account