The franchise based on the light novels “Alya sometimes hides her feelings in Russian”has reached an impressive milestone by surpassing 5 million copies in circulation. This achievement, recently announced by Kadokawa, sets a new record for a romantic comedy in the 36-year history of the Sneaker Bunko label. The figure encompasses combined sales of light novels, manga adaptations, electronic versions and publications in other languages, reflecting the franchise's great success and global expansion.

The main impetus that led “Alya Sometimes Hides Her Feelings in Russian” to reach this level of popularity was its anime adaptation, which is currently airing. This anime caught the public's attention not only for its charming plot, but also for its spectacular animation by Doga Kobo studios. The series has been consistently trending, receiving praise for its endearing characters, eye-catching designs, and clichéd yet entertaining storyline. These elements resonated strongly with fans, cementing its place as one of the most prominent romantic comedies of the moment.

The story follows Masachika Kuze, a young student who, at first glance, appears to be a carefree and lazy boy. However, he hides a special skill: he speaks fluent Russian. This makes him the only one who can understand the adorable and sometimes embarrassing confessions of his classmate, Alisa Mikhailovna Kujou, who, being of Russian origin, often disguises her true feelings by speaking in her native language. The dynamic between the two, full of misunderstandings and tender moments, won the hearts of readers and viewers.

The news of this historic achievement was received with great enthusiasm by fans of the franchise, who expressed their excitement and pride on social media. Some have even compared the success of “Alya Sometimes Hides Her Feelings in Russian” to other iconic Sneaker Bunko works such as “Suzumiya Haruhi no Yuuutsu,” “KonoSuba,” and “Record of Lodoss War.”mentioning that only these three series managed to surpass the 10 million copies barrier.

• «Congratulations! They finally made it this far! It's the best».
• «Alya has reached 5 million copies!? I knew it would sell well, but it's impressive that a romantic comedy can reach this magnitude!».
• «I loved this text, I really want everyone to read it!».
• «The only Sneaker Bunko works that would surpass Roshidere would be Suzumiya Haruhi, KonoSuba, and Record of Lodoss War? All three have surpassed 10 million copies, but I can't think of any between those three and Roshidere.».
• «Congratulations to teachers SunSunSun, Momoko and Saho Tenamachi! Take care and keep bringing us hope.».
• «Maybe it's time to complete the novel collection».
• «5 million copies is incredible!».
• «It's amazing! 😊 I will continue to support Roshidere forever».
• «This is the first time I've seen a romantic comedy go this far!».
• «Witnessing this new chapter in Sneaker Bunko's history is the best thing that can happen to a fan. 🎊 Congratulations!».
• «Wasn't it 2.5 million copies last time? The growth is brutal».

Source: Otakomu