Otaku Culture

Popular cosplayer sparks public anger

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On July 21st, Popular gravure model and cosplayer Enako has revealed her impressive annual income on Nippon TV's 'Gyoretsu no Dekiru Soudanjo', surprising everyone by confessing that Its revenue has exceeded 100 million yen (about $642,000) annually for three consecutive years since 2021..

Enako

Enako explained that her income comes from several sources: between 40% and 50% from commercials, 30% from selling photo albums and products, and the remaining 20% from her television and YouTube appearances.. This revelation underscores her versatility and success in multiple fields of entertainment. Enako now stands out not only as a gravure model, but also as a cosplayer and voice actressactivities that significantly expanded their fan base and income opportunities.

In 2021, Enako appeared on the cover of 15 different magazines. The following year he appeared on approximately 70 magazine covers. although Enako revealed that these jobs were almost unpaid, generating controversy. “They barely paid me, and when they did, it was only between 50,000 and 100,000 yen.”(between 320 and 640 dollars), he confessed, which provoked an avalanche of comments on social networks.

Some users expressed disbelief, considering that these values are not insignificant., while others questioned the need to constantly talk about her income. An entertainment industry representative commented on Enako's recent statements:

  • «In the program, Enako mentioned that she makes her cosplay costumes herself and invested a total of 20 million yen into them.. She has also spoken about how she plucked out all of her eyelashes to improve the quality of her cosplay. These details show her extreme dedication to her art, which has been key to her popularity. His claim that he works for almost no pay seems to be a strategy to generate controversy and maintain his relevance in the public sphere.».

On social media, opinions are divided. Some admire his strategic vision and his ability to plan and execute his career, while others criticize his approach. «I see her as someone who is showing how to make money in the entertainment industry in new ways.», commented one user, while another noted: «Showing off 'effort' is part of business today. Saying that 'beauty takes effort' is a common idea these days».

But of course the debate continues:

  • «Artists have also been working for a long time with almost no pay».
  • «She is cunning. Use covers as a form of advertising to improve your level».
  • «All talents do this. They use low-cost commercials or magazine covers to increase their popularity and recognition.».
  • «In fact, 50,000 or 100,000 yen may seem like a lot to the general public. If you earn that much in a single day, it is comparable to a doctor's salary. It is enviable that someone would earn so much that they would consider such amounts insignificant.».
  • «A lot is spent on advertising and business expenses. It is something that can be done».
  • «If you consider all the expenses like cost of costumes, makeup and transportation, you can say that you don't get paid much.».
  • «That's right. There's a lot of bad intention in this. It's incomprehensible.».
  • «She is good at teasing others».
  • «The photos are so retouched that it seems like artificial intelligence would be better».
  • «This is why there should be taxes for artists».
  • «Perhaps because she has a certain degree of popularity, she works without pay and bears the costs of costumes and makeup.».

Source: Yaraon!