Pixar CEO Pete Docter and Studio Ghibli co-founder Hayao MiyazakiDocter and Miyazaki have recently engaged in a fascinating exchange about the creative process in animated filmmaking, revealing profound philosophical differences between their respective studios’ approaches. During a conversation hosted by Tokyo FM’s popular radio show ‘Ghibli Sweaty’, Docter asked Miyazaki: “When do you make changes for yourself and when do you make them for the public?». Miyazaki's answer was direct: «I never think about the audience».

This dialogue offers a unique window into the mindset of two animation giants, each with a distinct approach to the art of storytelling. Miyazaki, known for his insistence on artistic integrity and authenticity, advocates a view in which the creator assumes full responsibility for the final product. For him, the creative process cannot be delegated or influenced by external opinions, such as the audience tests that Pixar frequently uses. According to Miyazaki, “It is impossible for all viewers to understand a film, we are the ones who take responsibility, so we cannot leave it in the hands of someone who is simply there.».

On the other hand, Docter, executive producer of the highly anticipated 'Inside Out 2', describes a much more open and inclusive process, where audience testing plays a crucial role. For Pixar, these test screenings allow them to measure whether certain emotional scenes actually “resonate” with audiences, giving them the opportunity to make adjustments that make the film more effective for the majority of viewers. Docter argues that 'it's our responsibility to tweak the film so that it resonates with as many people as possible as they watch it.'

The question that arises from this contrast is: Which of these two views is correct?

• Miyazaki's stance resonates with those who value artistic purity and uncompromising personal expression. By not allowing the public to influence the creative process, Miyazaki ensures that the final work is an authentic representation of his vision and that of the Ghibli team. This approach can lead to deeply personal and original films, although it also runs the risk of alienating some audiences who may not understand all the subtleties of the message.
• In contrast, Pixar's methodology, championed by Docter, reflects a more democratic and pragmatic approach to filmmaking. By taking audience reactions into account during the production process, Pixar can adjust its product to ensure its films are accessible and have emotional impact for a wide range of viewers. However, this may be seen by some as a dilution of art in favor of commerciality.

Both approaches have their merits, and ultimately the “correct” approach may depend on the filmmaker’s goal. For those who, like Miyazaki, seek to create works of art that reflect their personal vision without compromise, ignoring the public may be the right choice. On the other hand, for studios like Pixar, whose goal is to connect emotionally with as many people as possible, audience testing can be an invaluable tool.

Source: Natalie in comics