This week the long-awaited premiere second season of the anime “Oshi no Ko”generating great enthusiasm among spectators and fans. However, in addition to the content of the anime itself, a commercial aired during the broadcast also caught the attention of many.

• «Collaboration request for the manga 'Oshi no Ko' to everyone».

• «With the start of the second season, a significant increase in anime fans is expected.».

• «Avoid talking about the latest volume in public places».

During the broadcast on “ABEMA TV”, the platform that offers the fastest and simultaneous transmission with terrestrial television, A curious 15-second ad was shown after the opening and before the first part of the episode.. This announcement, presented by Shueisha, informs about the upcoming release of volume 15 of the manga “Oshi no Ko”, scheduled for July 18. What was peculiar about the announcement was its unusually sober and direct tone.

The ad message simply said: “On behalf of the manga 'Oshi no Ko', we ask for your cooperation.». Instead of the usual eye-catching images or dynamic music, the ad consisted only of text on a black background and a serious voiceover reminiscent of apology ads. The narrative asked fans to avoid discussing the events of the new volume in public places such as cafes, concert halls, hospitals, transportation, and even fishing lakes, to avoid spoilers.

This unusual approach generated a variety of reactions among viewers. Many appreciated the importance of the message, commenting things like: “It was the most interesting (apart from the episode)», «I think it is very important“, and “This should apply to other series as well.». Some even recalled an incident that occurred in May, when an employee of the Kyoto justice office was arrested after a dispute sparked by a manga spoiler, highlighting the relevance of this type of announcement.

Shueisha's warning also comes at a crucial time, as the manga has recently entered its final story arc, increasing fans' anxiety about upcoming story developments. Given this situation, the publisher felt it prudent to remind fans to be considerate and avoid spoiling the experience of others when discussing important details in public.

Although the video was not broadcast on television channels or streaming services, its exclusivity on ABEMA TV's live broadcast made it even more notable. It's unclear whether the ad will be repeated in the next episode, but the positive reaction and recognition of the importance of the message could influence future decisions.

Source: Yahoo! News Japan