Otaku Culture

OXXO uses One Piece to recruit employees

One piece It is one of the most representative works in the world of anime, and its significance has surpassed all limits and even with the release of its live action version it has reached many more people, so it is not surprising that it is seen in very few expected places. And a clear example of this is what CEDIS OXXO made a few days ago, and to recruit new employees, carried out a campaign using Luffy as the protagonist and a large number of references to the popular work of Eiichiro Oda.

Luffy recruits you to work at CEDIS OXXO in this One Piece themed image

From the different social networks CEDIS OXXOas for example in FacebookThis image was shared which caused a great stir in the anime community, especially for fans of the renowned work of Eiichiro Oda, One piece And the story of pirates is the protagonist of this recruitment. Using an image of LuffyThe renowned Mexican company, in this case based in Chihuahua, sought to encourage the community to be part of the company in a more than curious way.

Become a KEY PIECE of our team!, with this phrase CEDIS OXXO started recruiting to join their company, in addition to an image of Luffy characterized as a company worker, wearing a red shirt, brown pants, gloves and a yellow helmet, in the best realistic style. In addition, at the end of the publication the best nakamas in the territory are also invited to be part of the crew and that this new work will be an epic journey, hence the references to One piece They can be seen in many aspects, not just in the image.

This fact quickly became a trend on the networks, with a large number of comments from all kinds of people who came across such a peculiar fact, many of them corroborating the way in which the company sought to attract the public's attention and that it really worked, not only with fans of One piece. In view of this, they took the opportunity to joke, like a user who asked for a “straw hat” to be able to register or if transportation to work is the Thousand Sunny or the Going happytwo of the work's emblematic ships.

This just demonstrates the reach that not only One piecebut anime in general, since many more “traditional” companies have decided to use works of all kinds to advertise and thus be well received by fans of this medium. Furthermore, CEDIS OXXO is not the only one that has implemented this type of movement where anime is the protagonist, since a few weeks ago we saw how the Transport and mobility in Mérida and the Yucatan Peninsula used the protagonist of Tokidoki Bosotto Roshia-go by Dereru Tonari no Alya-san to announce.