“Dragon Ball” fans are eagerly awaiting more information about the upcoming anime series “Dragon Ball Daima”, scheduled to premiere in October 2024. However, in recent months, There has been a notable silence regarding updates and publicity about the series.. The recent revelation of the Twitter user @AnimeAjay clarified the reasons behind this situation.

In your topic, @AnimeAjay explained that the lack of marketing and updates is not the fault of Toei Animationstudio responsible for the animation, but it is the result of the strategy established by Shueisha, the publisher that owns the rights to “Dragon Ball.”Daima is a project commissioned by Shueisha, with Toei Animation taking over the commission. Through Shueisha, Toriyama was subsequently hired, and under his direction, the Toei team began putting together the project.“, detailed @AnimeAjay.

Throughout the production process, Shueisha and Akira Toriyama They played a key role in overseeing and approving narrative and design work. For example, the original Child Goku design by Katsuyoshi Nakatsuru, which was more similar to the “Dragon Ball GT” design with a modern twist, was re-released after Toriyama’s disapproval. It is also mentioned that he Keikogi the yellow seen in parts of the first trailer was changed to a more orange tone at Toriyama's request.

The marketing strategy, according to @AnimeAjayis also mainly controlled by Shueisha. “The marketing plan is formed within Shueisha – dates for trailers and key visual reveals, for example – and Toei's internal marketing department handles the production of the requested assets.“he explained. As production approaches release, marketing expands through various media outlets, including Western events and advertising in magazines and websites.

Shueisha's recent strategy to “Dragon Ball” marketing focused on major Western events and concentrated marketing in the final months before release to generate intense but short-lived excitement.. This tactic, while effective in some cases, has been frustrating for fans who expect a constant stream of information.

“Express your frustrations, of course, but point them in the right direction.“, he concluded @AnimeAjayindicating that although Toei Animation is involved in coordinating the marketing of “Daima”, it is Shueisha who leads and makes the final decisions.

Source: @AnimeAjay on Twitter