Crunchyroll will launch its new brand identity on July 25, 2024, at San Diego Comic-Con. The rebrand aims to enhance the anime viewing experience with a fresh look and sound.

The new identity features a modernized logo, a new font called Crunchyroll Atyp, and an orange, black, white, and light gray color scheme.

It also includes over 139 anime and manga-inspired glyphs and a seven-second audiovisual mnemonic.

The development of the new brand identity package was led by Crunchyroll Marcos Gerdemann (Senior Vice President of Marketing) and Norman Rabinovich (Vice President, Creative Services).

According to Rahul Purini, President of CrunchyrollThis new brand identity is being launched to appeal to a growing diversity of global fans.

“As the number of “anime-curious” people approaches the one billion mark, and anime continues to command a prominent place in popular culture, we wanted to evolve the Crunchyroll brand to appeal to a growing diversity of global fans without losing the core essence of what fans have loved about Crunchyroll along the way.”, said Purini. “We believe this new evolution of the brand will encourage and welcome many anime fans to deepen their love for years to come..”

The new brand will debut at San Diego Comic-Conincluding at the Rady Shell concert venue during the Crunchyroll Concert Series.

The two-day event will feature the J-Pop sensation LiSA and hyperpop artist Alice Longyu Gao. Furthermore, the One Piece 25th Anniversary: Symphonic Voyage The concert will celebrate the anniversary of the iconic series in collaboration with Toei Animation.

Fans can also see the updated brand at the San Diego Convention Center and access a limited-edition streetwear collection designed by the 2024 CFDA Fashion Fund finalist. Sebastian Ami.

Gita Rebbapragada, Chief Operating Officer at Crunchyrollsaid the Crunchyroll teams have infused the new brand with the same passion they have for anime.

“A lot of attention to detail and meaning has been incorporated into every unique element of our updated look and feel. Whether it's the vibe of our new orange Crunchyroll or the audio branding inspired by the unique sounds of the anime,,” said Gita, who also oversees marketing. “Our teams live and breathe anime, and we wanted to put that passion into designing a brand that was purposefully suited for legions of fans around the world—giving them space to deepen their love and increase their emotional connection..”

The updated brand identity will be rolled out across all fan touchpoints over the next year. Check out the video of the streaming giant's brand evolution below.

Crunchyroll continues to achieve significant milestones and successes. Streaming remains at the core of the brand, with Crunchyroll bringing 45 to 60 new and returning series each season. Popular series include Demon Slayer, JUJUTSU KAISEN, One piece, Chainsaw Manand Soil Leveling.

Last year, Crunchyroll partnered with Sony Music Entertainment Japan to add 3,300 music videos and shows to the service. Crunchyroll now has over 14 million subscribers and recently added Tamil and Telugu dubs to serve fans in India and beyond.

Crunchyroll expanded its distribution by launching the Crunchyroll Anime Channel, available on platforms such as Amazon Freeview, LG Channels, The Roku Channel, VIZIO WatchFree+, and Sling. Additionally, Crunchyroll partnered with Amazon Prime to launch a channel in several countries, including the United States, Canada, and India.

Source: Press Release