The head of Disney's anime divisionTakuto Yahata, states thatalthough Japan's fundamental narrative remains constant, some more acceptable expressions may be necessary to avoid offending a section of the market.

Yahata recently spoke with Mantan Web about Disney's position in the anime market and how it has transformed in recent years. «Japanese anime is entering a golden age. The market size has surpassed three trillion yen and continues to reach new highs.“said Yahata, before highlighting that the medium has expanded beyond a small group of fans who bought Blu-rays and DVDs. With anime now spreading across the world, Yahata was asked if Japan's “unique” and “radical” form of expression needed to change.

«I don't think there has been any major change.", said Yahata. "The fundamental narration, the precision of the action, etc. have not changed, but there may be a shift towards adopting more acceptable expressions. To be seen by many people, expressions that neither hurt nor deceive are a fact. It's not something negative, but perhaps an evolution. When videograms were the center of attention, there was a tendency for only those who wanted to buy to buy. Now that we've distributed to a wider market with a service that adults and children can watch anytime, awareness is changing.».

Yahata's words have raised concerns among some anime fans, who believe that the appeal of Japanese anime lies in its failure to cater to Western sensibilities. Some creatorsas the director of the episodes “Black Jack” and “Mysterious Disappearances”, Kentaro Mizuno, share the same sentiment, posting via Twitter that “anime could easily fall into the trap of political correctness to sell itself in both Western and Chinese cultural spheres.”

Others disagree that the continued globalization of anime is a cause for concern.like the director of “One Piece: Red” and director of “Code Geass” Goro Taniguchi, who states that the anime has always taken into account the reception abroad and made changes to be enjoyed by everyone.

Yahata concluded his interview by saying: “I think no matter the scenario, the points that impress people remain the same. What's the best universal narrative of any era? I think it can equally excite all countries, regions, and generations. The combinations are endless, and while new things continue to be created, there are some that will never change.».

Source: Mantan Web