Otaku Culture

Fanservice managed to save a video game

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Snowfall: containment zone“, the gacha RPG shooter from Amazing Seasun game, has gone through ups and downs since its global launch last winter. However, as of May 2024, the number of concurrent players for the title increased almost three times compared to the initial post-launch numbers. In an interview with the producer of Snowbreak's Japanese division, he discussed this recent momentum from the developers and what factors led to this sudden increase.

Commenting on the game's recent performance, the producer noted that the Snowbreak's recent surge in popularity It is significant and well reflected in the numbers: sales increased and the number of daily active users grew by over 50% on average. According to the producer, the biggest factor that contributed to this was the efforts of the management and development team to orient the game towards fanservicethat is, offering players what they want.

To contextualize, Snowfall: containment zone recently updated your age rating for M/PEGI 16 and has actively launched sexy and revealing character skins. Developers also regularly implemented New character lines and intimate interactions.

Bringing Snowbreak back was no easy task, as the producer recalls:

  • «The management team has spared no effort in addressing user needs, improving localization, and maintaining the community. No matter how difficult the situation got, the development team didn't give up on Snowbreak and, based on player feedback, improved the main story, character designs, game modes, and various features across the board to the best of their ability. Your persistence was an extremely important factor».

According to the producer, Snowbreaker will continue to pursue fan servicewhich means players can expect more attractive skins and new interactions in future updates. Addressing the controversy surrounding the game's change of direction, he commented:

  • «We've received criticism about the game and its new approach from some non-Snowbreak players. But rest assured, we know exactly who we should be offering our services to.».

Additionally, the game creators will explore new combat and multiplayer possibilities. Snowfall: containment zone is available for PC (Steam, Epic Store), iOS and AndroidWith its renewed focus on fan service and continuous improvement based on player feedback, the future looks bright for this title that has managed to emerge with strength.

Source: Automaton Media