Asahi Television Holdings, which includes the well-known television station, TV Asahipublished the explanatory materials for its financial results for the fiscal year ended March 2024. Among the most notable developments, the company indicated that it is working to increase the number of television spots dedicated to anime. as part of its expansion strategy into new fields.

The announcement is in line with the new “2023-2025” management plan presented in March last year, in which the company committed to “challenging new business fields through content (anime, games, metaverse, etc.)”. The increase in spaces for anime is a concrete advance in this strategic plan..

Currently, TV Asahi has established anime blocks such as “NUMAnimation” on Saturday nights in Tokyo and “ANIMAZING!!!” on Asahi Broadcasting in Osaka. “NUMAnimation” has aired several popular series, including the recent box office hit 'Blue Lock'. With the plan to increase these spaces, it is expected that there will be a greater number of animes broadcast simultaneously at night.

As for “NUMAnimation”, one of the featured projects is the series 'The dangers in my heart (Boku no Kokoro no Yabai Yatsu), based on a manga by Norio Sakurai. The second season of this series aired from January to March, with TV Asahi leading the production committee and production handled by Shin-Ei Animation, a company within the group. The first season achieved notable success in the international market, registering “the highest overseas revenue record for a NUMAnimation anime series.”

• «Do you still plan to produce more seasons? Or would you prefer to just rebroadcast the previous ones?».
• «It would be great if they produced a movie now and it also had tremendous success, is that possible?».
• «It's incredible that, despite airing in the early hours of the morning, it was still so successful.».
• «Probably the only anime worth staying up until dawn for that season.».
• «Unfortunately, there were so many companies involved in production that no matter how much money was made, less and less was made each time it was shared.».
• «Television only has audience ratings as an indicator of success, and there can be no more. It's incredible that an anime can be successful on television these days, considering the size of streaming services already.».
• «Nighttime anime have been enjoying tremendous success recently, such as “Sousou no Frieren” and “Kimetsu no Yaiba”.».
• «The only thing left on television are news programs and anime series».
• «So until The Dangers in My Heart came along, they realized that anime is profitable and are now interested in doing more anime programming blocks, which is definitely an achievement.».

Source: Yahoo! News Japan