Otaku Culture

OXXO uses One Piece to recruit employees

One piece It's one of the most representative works in the world of anime, and its significance has transcended all boundaries, even with the release of its live-action version, reaching far more people. So it's no surprise that it's seen in very few places than expected. A clear example of this is what CEDIS OXXO made a few days ago, and to recruit new employees, he carried out a campaign using Luffy as the protagonist and a large number of references to the popular work of Eiichiro Oda.

Luffy recruits you to work at CEDIS OXXO in this One Piece themed image

From the different social networks of CEDIS OXXOas for example in FacebookThis image was shared and caused a great stir in the anime community, especially for fans of the renowned work of Eiichiro Oda, One piece And the story of pirates is the protagonist of this recruitment. Using an image of Luffythe renowned Mexican company, in this case based in Chihuahua, sought to encourage the community to be part of the company in a more than curious way.

Become a KEY PIECE of our team!, with this phrase CEDIS OXXO started recruiting to join your company, in addition to an image of Luffy characterized as a company worker, wearing a red shirt, brown pants, gloves, and a yellow helmet, in the best realistic style. Furthermore, at the end of the publication, the best nakamas in the territory are also invited to join the crew and that this new work will be an epic journey, hence the references to One piece They can be seen in many aspects, not just in the image.

This fact quickly became a trend on the networks, with a large number of comments from all kinds of people who came across such a peculiar fact, many of them corroborated the way in which the company sought to attract the public's attention and that it really worked, not only with fans of One piece. In light of this, they took the opportunity to joke, like a user who asked for a “straw hat” to be able to register or if transportation to work is the Thousand Sunny or the Going happytwo of the work's emblematic ships.

This just demonstrates the reach that not only has One piecebut anime in general, since many more "traditional" companies have decided to use works of all kinds to advertise and thus gain good acceptance among fans of this medium. Furthermore, CEDIS OXXO is not the only one that has implemented these types of movements where anime is the protagonist, as we saw a few weeks ago how Transportation and mobility in Mérida and the Yucatan Peninsula used the protagonist of Tokidoki Bosotto Roshia-go by Dereru Tonari no Alya-san to announce.