Tata Play, India's leading direct-to-home (DTH) service provider, has launched Anime Local, a new ad-free platform offering Japanese anime dubbed in three local languages – Hindi, Tamil and Malayalam.

The service is available to all Tata Play subscribers for ₹2 per day and can be accessed on televisions and mobile devices through the Tata Play app.

Anime Local features a wide selection of popular anime titles, including naruto, Sergeant Keroro, ninja boy Rantaro, naruto shippuden, Black Cloverand Robotan.

The platform aims to meet the growing demand for anime content in India by providing access to diverse genres and stories in local languages.

Pallavi Puri, Chief Commercial and Content Officer at Tata Play, said the evolving preferences of its audience drove the creation of Anime Local, highlighting the growing appetite for anime content in India.

"The evolving preferences of our television audience have been the driving force behind the innovative programming we've created for our platform services. Local Anime on Tata Play will be another gem in our comprehensive offering. The palette of anime content has been growing, and our new service will provide top-notch content to meet this growing appetite. We thank our partner Culver Max Entertainment for curating this selection for us."”

Observation: Culver Max Entertainment Pvt. Ltd., trading as Sony Pictures Networks India, is an Indian media conglomerate owned by Sony Pictures Television.

Leena Lele Dutta, Business Head of Sony YAY!, Anime Local's content partner, expressed excitement about revolutionizing the anime viewing experience for Indian fans through the platform.

"In today's world, where innovation drives the evolution of entertainment, anime has emerged as a global sensation and is growing rapidly in India. To tap into this growing enthusiasm, we are thrilled to launch 'Anime Local' with TATA PLAY, which aims to revolutionize the anime-watching experience for Indian fans."

Anime Local joins Tata Play's extensive range of over 45 value-added services, catering to diverse interests and age groups.

The company aims to provide a comprehensive entertainment experience to its subscribers through various genres such as entertainment, children's, learning, regional and devotional content.

Source: Press Release